Branding, Website & AI Visibility.
Innovation Studio.

Partnering with ambitious teams to build relevant digital experiences in the age of prompting.

Northwind

Fintech

A trustworthy, scalable site that establishes Northwind as the wealthtech of choice for the world's leading private banks.

Harbor

Maritime

A future-facing brand platform empowering Harbor to lead the maritime sector's digital and sustainable transformation.

Lumen

Networks

Brand and website to position Lumen as best in class in global network optimization.

Cellara

Pharma

A scalable brand platform uniting Cellara's products and empowering marketers to drive conversion.

Pitchline

Sports Tech

Scalable components and advanced multi-language setup for a fast-growing sports tech brand.

Our experiments, products and curiosity shapes new ways of working.

ASCII / Design Tool
Sketch / Client Project
AI Assistant / Internal
Notable / Concept
Saké Research / Research
Sketch / Client Project
Midjourney / Exploration
Midjourney / Exploration
GEO Workspace / Tool
Formbase / Product
Warlock Island / Game
Stackly / Product
Client-First / Collaboration
Japan Posters / Concept
Brandguide / Template
Cards Against Corona / Game
Flowie / Logo
yearr / Product Concept
Webflow Assets / Resource
STEEP / Product
Cards Against Corona / Packaging
Sketch / Client Project
Sketch / Client Project
Midjourney / Exploration
Shufflebook / Platform
Tote Bag / Merchandise

About the studio

OvalTheory© is a digital innovation studio working across branding, websites, and AI visibility.

We help ambitious brands turn complex products into clear brands, scalable websites, and digital experiences built for scale and conversion.

Small by choice and entrepreneurial by heart, we work from strategy to design to build, eliminating bureaucracy so ideas can move faster and land better.

StudioOffice

Founder NameFounder & Builder

Founder NameFounder & Builder